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Every Tuesday evening for the month of July, people looking to enjoy the Investaurant menu, have a limited offer to visit 155 Bar & Kitchen, Clerkenwell where diners will pay £38 per head for a two-course meal based on their survey result at the Investaurant.
To better understand the barriers that prevent consumers considering investing, Click & Invest has released research exploring consumers’ attitudes to risk. The research shows how few consumers understand the investment opportunities available to them and a staggering 75% wouldn’t even consider investing if they received a sudden windfall of £10,000. Reasons for this include the chance of losing money and a lack of understanding due to the use of jargon involved.
The research also reveals Brits would rather jump out of a plane or change careers than commit to a long-term financial investment.
1 in 5 (19%) would be prepared to move all of their current savings from one bank to another before they would consider a long-term financial investment, in spite of record-low interest rates.
As Click & Invest is designed to make investing more accessible to all, Investec has created an event, hosted at Clerkenwell’s 155 Bar & Kitchen, Farringdon Road, that encourages diners to explore their perception of risk and their relationship with it in everyday life. Click & Investaurant is the UK’s first-ever restaurant that will serve meals based on the diner’s appetite for risk.
Ahead of attending the restaurant, diners are invited to complete a survey that assesses their appetite for risk in everyday situations, which determines the meal they will eat. The creative menu caters for five types of investors with different levels of risk appetite, ranging from low to high risk. This broadly mirrors the five investment strategies offered by Click & Invest.
For the more risk-adverse diners, lunch consists of burgers and chips. Those who are adventurous, will be served up crocodile and crispy crickets. Those who fall in between the two extremes, can enjoy dishes including squid ink cod, rabbit, and wild nettles.
Jane Warren, CEO of Click & Invest, said: “Risk is something that people encounter in their everyday lives in one guise or another and with Click & Investaurant we have been able to create an innovative concept for people to explore their appetite for risk while tasting some delicious dishes.
“We want Click & Invest to be accessible to all, from novice investors who are looking to learn about investing through to experienced investors; all of whom have the comfort of knowing that we have been looking after clients’ money for over 180 years, and that their money is being looked after by our team of experts, not algorithms.”
Speaking at Click & Investaurant, Head Chef, Simon Finn commented, “What I loved about this project was the opportunity to create an interesting, different and unusual menu. When it comes to food, every day is an adventure anyway, but this really provided a challenge and the opportunity to explore how people’s personalities and character traits would affect their choice of food. It was really fun to be involved with, creating delicious food is the one thing I love to do.”